Tuesday, August 1, 2017

UNDERSTANDING THE NUANCES OF MOBILE APPS

In this age of huge technological revolution, we are all familiar with apps. We depend on them for chats, calls, accessing books and news, for directions and a lot more! We usually find them from the Store, download and use them as we please. Have you ever wondered what goes behind the working of these apps? How some of them are offered for free? The privacy and security concerns that relates to them?

Understanding mobile apps is necessary in this era, or you can be mocked. A mobile app is basically a software application that can be easily downloaded onto your device and accessed. All the mobile OS giants like Android, Microsoft, BlackBerry and iOShave app stores that provide interesting apps for entertainment, academic and other uses. Some are offered for free while others need payment to be installed.

The concept behind free apps is to maximise their coverage among people. The basic human behaviour of an increased affinity to all things free of cost, is being utilized here. These apps are used as a major source of advertisement, as it ensures maximum viewership. In some cases, apps are provided for free initially and the later updates are billed. There are apps that are offered free with some features accessible only on payment, as well. The idea behind this is that once you grow used to it, you won’t probably mind a few bills to ensure it stays!!

A security concern regarding apps, apart from being virus infected, is the extent of their ability to access our privacy. When downloaded from stores like Play Store, our permission to access some of our data is asked. Usually, our call logs, email and phone contacts, device location, calendar and internet data are accessed by these apps.

Haven’t you ever wondered why the ads in some of the apps are mostly of your favourite items or those in your preference list? It is because the ad networks can gather the information accessed by the apps and combine them with your internet browsing history to serve your preference. If this concerns you, there might be a way or two in the privacy settings of app policy to opt out of it.

User reviews and screen shots available in the stores regarding apps can help you determine their quality to a great extent. Go through them before download, put your instincts to work and choose the right one!
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