Wednesday, July 5, 2017

What is a Social app?



We are familiar with social apps, what with many of them being a constant presence in our lives, for the last few years. Nothing more needs to be said about their role in helping us keep in touch with our loved ones and improving communication these days. So what is a social app exactly?

A social app is a software or application that is built with interactive and communication tools, based on the nuances of the internet. Nowadays, the communication tools have grown to include a wide range of multimedia including audio, video, GIFs and what more. They have invaded our hearts, becoming a part of our daily life.

Now all these technical definitions to describe what is a social app, is actually unnecessary these days. Think Messenger, WhatsApp or Hangout and you have social apps decoded. However, these applications still have a lot of unexploited potential, which we are yet to tap. With the way we have grown accustomed to a life that is highly dependent on our Smart phones; these apps are expected to survive every unforeseen market storms.

Be it an iPhone, Android or Blackberry, it is impossible to imagine it without a social media app. Can you ever imagine going back to previous years, when we managed to convey every emotion through a restricted 160 character text? We have come a long way from there but there is more to go.

If you are nurturing an app idea in your mind, social apps would be a great field, given our increased affinity towards anything instant. Instant messaging with a dose of innovation in transferring multimedia files and liberal on access or usage could fetch you a lot of clients. But be sure to include irresistible features that would make it impossible to turn their back on. 

It would also do your innovative self a lot of good to evaluate the top social apps in market today. Take a leaf out of their strategy but never imitate, people appreciate fresh content, always. Time and technology has gone through many loops since some of the best social apps were released, and the opportunities to develop something new are pretty ripe. 

The Smartphone technology is on a constant growth and so is the scope for our social app ideas. Let’s face it, however busy our schedule is, we do spare a few minutes to go through at least one of our social apps every day. With the right amount of innovation, dedication and skill, it could be yours in a little while!

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