Get started on using Social Media effectively for your business

If you want to be successful in your business you need to build relationships with your customers and social media is a good platform to start with.  It’s truly a cost-effective way to promote your business and make it popular.  Getting connected with your customers and developing a genuine relationship with your customers will help your business down the road.  Below are some popular social media sites to use to make your business successful. Using the right tools and best apps can make all the difference in your business. It’s important to increase your brand presence by using different kinds of social media tools.  You could hire a good social media manager if you are not able to handle it yourself as it’s extremely time consuming. There are hundreds of social media networking sites out there, but you could use the following sites for a start.

Facebook

Create a business page and post special discounts and offers for all those who like your page.  You can also ask your customers to share their photos that show them using their favorite item that they bought from your website. Encourage conversations and shares and interact with your customers by asking them questions.

Facebook is the most popular and best social media network site out there.  Of all social networks, Facebook is best equipped to linearly share responses to a post asking a question or encouraging a conversation. You receive answers back from your followers and friends thus spreading the conversation.

Twitter

You can use this popular social media tool to tweet interesting or unusual facts about your business products and give a link to that product page on your website.  You can send out messages through Twitter to your customers providing them with tips on how to use your products and services. Utilizing already promoted tweets and Twitter cards is also an economical way to promote your business on Twitter.  Your visibility increases as you share pictures and videos related to your business with your followers on Twitter. Twitter is the leading social media tool of the social-sharing economy, so relevancy and brevity is the key to make an impression on your customers.

LinkedIn

LinkedIn is used by company’s who search for clients and people who seek employment.  You can use this social media tool by adding real connections as much as possible. Create a page with your company description and profile with details of network of employees and contacts.  Consider joining LinkedIn groups that are popular with your customers and make frequent comments and post queries related to your goods and services. Invite your customers as well as other business associates in your network to provide a recommendation for your business in LinkedIn.

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