The power of community in app or otherwise is
immense. From revenue to working for a cause, the importance of community app
in the market is rising. A community app is an application that brings together
users through profiles, forums, instant messaging and other such features of
the networking sites. Some of the popular community apps are Twitter, Facebook,
LinkedIn, Kiva.org, SpeedDate and so on.
The importance of community app is mainly based on
the user participation. Who wouldn’t love to spent time with like-minded people
discussing, sharing or doing things for matters that they are all passionate
about. For many it would be a platform to voice their opinions and plan a
course of action. Anyway, this increases the number of users accessing the site
and thus the user presence goes up.
The strength of community was reflected in the
purchase of Instagram, WhatsApp and Snap Chat. At a time when their revenue was
nowhere near a hundredth of the amount they were purchased by Facebook, we were
all confused what Facebook saw in it for such a large amount. But then it’s
perfectly clear now, their value has gone up by at least 10 times the amount
they were bought for. Wondering how Facebook foresaw it? Their user community
base!
One of the main importance of community apps is user
retention and engagement. Popular causes can help increase the engagement of
more users. Many of the communities are contributing to the wellbeing of a lot
of needy people through their campaigns. Campaigns through social networking
apps regarding help for treatments and other needs usually receive a positive
response. Recent campaigns for refugees has helped in taking their cause
forward.
Community apps have not just helped in social
causes. The importance of community apps in professional sphere can be seen by
the success of applications like LinkedIn. It helps connect people from
different professional spheres coordinating business and opening job
opportunities. Apps by non-profit organisations like Kiva.org helps people to
get loans and facilitate their repayment as well.
Ease of advertising is another importance of
community apps. The community apps with a large user base provides a fruitful
platform for advertising as its reach is quite wide. Targeted advertising and
use of content is facilitated through these increasing user retention and
management. Overall, community provides an ideal platform
to share and grow, socially, economically and intellectually.
#apps
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