THE GLITTER OF SOCIAL NETWORK APPS

At a time when more time is spent on the phone and other devices rather than an actual face to face conversation, social network apps have become a common household name. With the number of monthly visitors on some of the popular social networking sites crossing billions and the number of zeros adding up in the end, increasing with every few hours, it would be safe to say that, this decade is probably an era of social networking.

Social networking sites grew in popularity with the spread of internet. Not only did they provide a solace to the introvert population, they befitted our busy lifestyle as well. they assisted us keep up relations on track without a physical presence. With the growth of mobile business, the giants in social networking created applications that made them accessible in our palms. Social networking apps that are unique enough to capture customer attention has many takers.

Social networking first brings into our minds the image of the legend in t-shirt. This is because his corporation owns the majority of social networking apps that we have at our finger tips today. Mark Zuckerberg’s Facebook has revolutionised how people communicate on the web. Now most popular apps that cross billions in the number of users accessing are owned by Facebook corporation.

Instagram, Messenger, Twitter, WhatsApp along with Facebook itself getting a considerable amount of our time and attention daily, their hold in our daily lives is much stronger than actual belief. The initial success of these applications lay in its marketing strategy. Offering something as interesting as this for free met its target of drawing crowds. Now, when they are an integral part of our life, we wouldn’t want to part with it even if it makes our wallets lighter.

While social networking applications contribute to negate distances, and helps relations overcome the miles, they are known to wedge the gap in closer ones too. Heavy use bordering on obsession happens when you have ready access and interest to it. The monotony of daily conversation and the attraction of the piece of technology in our hand tends to do that.

Apps in social scene has more takers the others. This success has led to introduction of dating apps as well. The social network apps are proving to have be quite useful if used in the right doses!

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